Why are so many breast cancer advocates headed to Orlando during August?

What on earth would inspire us to head to Orlando, Florida during the first week of August?  The draw is certainly not the weather (though truth be told the rest of the country has turned into Orlando in August, maybe Orlando will actually be pleasant…).  No, the draw is the breast cancer scientific meeting known [...]

Pink Fatigue and Advocacy

Add disillusioned breast cancer survivors and the power of social media together and you have a storm brewing against the mother of all cause marketing – pink ribbons and breast cancer.  Liz Szabo of USA Today writes this week about the power of breast cancer bloggers and how they are catching the attention of the [...]